About The Program

Shape deals on your terms.

Too many sellers treat negotiation as a final hurdle. Something that happens after the real selling is done.

But in reality, negotiation starts much earlier. From the moment you open your mouth, you’re shaping the buyer’s expectations—about value, price, and flexibility.

If you don’t set the terms early, the buyer will. That’s why great negotiators don’t just react to last-minute demands. They influence the buyer’s position, plan their strategy in advance, and use tension constructively to create better outcomes.

Without that, sellers give away too much, too fast—and close bad deals just to close deals.

Delivering This Program

Prepare for a successful in-person workshop with these step-by-step logistics tools.

Get ready for an upcoming virtual event with helpful resources that explain the process.