capture value

Too many sellers are leaking value—giving away price, time, and resources—long before the official “negotiation” ever begins. They’re reactive instead of deliberate, conceding without reciprocity and chasing deals instead of controlling them.

In today’s complex B2B sales, value isn’t lost at the final stage. It’s lost in every conversation that leads there.

Capture Value is a next-generation negotiation program designed for the way selling really works now: fast-paced, multi-threaded, and outcome-driven from the first call. Through immersive workshops, AI-powered simulations, and tactical tools, sellers, marketers, and coaches learn how to:

• Negotiate from the start by influencing buyer perception early and often.
• Expand perceived value to reduce price pressure and differentiate beyond features.
• Make the first offer and set high anchors that define favorable deal terms.
• Trade strategically, using elegant negotiables to avoid unnecessary discounting.
• Control the buying journey, mapping stakeholders and mini-deals that lead to signature.
• Use tension constructively to drive urgency, creativity, and commitment.

Whether you’re closing new business, renewing existing clients, or introducing a price increase, Capture Value ensures your team doesn’t just sell—they negotiate with intention, impact, and control.