capture value

Recent research exposes that traditional recommendations don’t yield the best results when it comes to getting buyers to agree to pay the price you want for your solutions.

Most sales negotiation training fails to take into account selling environments that have grown in complexity and have multiple decision-makers involved in most buying decisions.

And what about after you close the deal and need to renew a customer or pass along a strategic price increase? Whether you call it “provoking” or “challenging” the customer, it turns out that disrupting your customer during price increase or renewal discussions is the exact wrong approach—one that could drive a good customer straight into the arms of your competition.

With Capture Value Skills, you’ll give your marketing and sales organization the ability to apply unexpected and counterintuitive techniques to maximize deal and customer value. With a mixture of online and hands-on application-based learning and reinforcement, you can train your sellers, coaches, and marketers on the science-backed concepts they need to be remarkable when implementing your customer retention strategy.

That means improving sales negotiation skills and learning the best way to engage prospects and customers to expand deal size, retain existing customers, and convince them to pay more for your solutions.