messages and content

When selling to new prospects, you’re fighting inertia—your buyer’s natural tendency to stay with their current situation. To persuade them to change and choose you, you need to disrupt your prospect’s status quo, drive the need for change, and create a unique buying vision that differentiates you from your competition.

During your Customer Acquisition Messaging engagement, a seasoned facilitator will guide you through Corporate Visions’ science-backed story creation process. You’ll learn how to craft compelling Why Change, Why Now, and Why You stories in a way that resonates with your prospect’s internal decision-making dialogue.

You’ll bring your key stakeholders and cross-functional team together through a series of remote and onsite activities to build these customer acquisition messages. And you’ll take away a set of polished deliverables, including scientifically tested content and visuals that support your new messages.