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Hi there,
Are you driving your customers into the arms of your competitors?
Most organizations use the same approach to retain and expand existing customers as they do to win new customers. In a recent survey, 58 percent of B2B organizations said they see no need to differentiate between acquisition and retention messaging.
But research shows that this one-size-fits-all approach is not only ineffective—it can push our customers to look elsewhere. Our customer retention and expansion messages need to be 180 degrees different than the provocative messages we use with new prospects.
We’re working with Corporate Visions to learn how to retain and grow our business with existing customers. You’ve been chosen to participate in the online Expand Value® program. This program consists of two courses, Why Stay and Why Evolve, which will take you a total of six hours to complete over two weeks.
During this course, you’ll learn how to capitalize on our Incumbent Advantage to persuade existing customers to stick with us, and in some cases, buy more. You’ll learn science-based reasons why some techniques are effective and others fall flat. And you’ll receive one-on-one coaching to refine your pitch.
Watch the video below to learn more, and then set up your account to get started.
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To persuade customers to stay and expand their business with us, you need to reinforce their Status Quo Bias and give them measurable, meaningful reasons to not only stick with us, but maybe even pay more. Learn more about the importance of reinforcing Status Quo Bias—not disrupting it—in this short video.
With Expand Value®, you’ll learn how to fill the commercial messaging void with powerful retention and expansion messages and persuade them to stay and evolve with us.
Set up your account and get started now!
- Click here to Enroll
- Enter CUSTOM KEY NAME in the Enrollment Key field.
- You will enter your name, job title, and email address, then click Submit Registration.
- You will receive an email from [email protected] with a link to set your password and complete your enrollment.
- Your e-learning will be listed under the Tasks menu on the homepage.
- If you return at a later date to begin your training or continue a partially completed course, you must log in at the following link: https://cvi.allego.com/. Bookmark this link for future logins. If you have questions, email [email protected].
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