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Hi there,
Are we risking customer relationships with the wrong message?
Repeat customers typically comprise about 70–80 percent of a business’ annual revenue. Keep a customer and you can seriously impact profitability.
But renewal messaging requires the right approach. For our customers to resist the disruptive messages from our competitors, they have to believe it’s worth it to stick with their status quo—us.
We’re working with Corporate Visions to tell an effective story that convinces our customers to stay. You’ve been chosen to participate in the online program Why Stay, which will take you a total of three hours to complete over five days.
During this course, you’ll learn how to use a science-backed framework to deliver a retention message that aligns to our customers’ business goals. You’ll learn science-based reasons why some techniques are effective and others fall flat. And you’ll receive one-on-one coaching to refine your pitch.
Watch the video below to learn more, and then set up your account to get started.
[Sender’s Signature Block Here]
Our customers put a lot of time, effort, care, and professional capital into selecting our solution. You can reinforce their preference stability by reminding them of the hard work that went into that decision. Learn more about the importance of reinforcing Status Quo Bias in this short video.
With Why Stay, you’ll learn how to leverage our Incumbent Advantage, make our business value visible, highlight the risk and cost of change, and share our competitive advances in a way that doesn’t drive our customers back out into the marketplace.
Set up your account and get started now!
- Click here to Enroll
- Enter CUSTOM KEY NAME in the Enrollment Key field.
- You will enter your name, job title, and email address, then click Submit Registration.
- You will receive an email from [email protected] with a link to set your password and complete your enrollment.
- Your e-learning will be listed under the Tasks menu on the homepage.
- If you return at a later date to begin your training or continue a partially completed course, you must log in at the following link: https://cvi.allego.com/. Bookmark this link for future logins. If you have questions, email [email protected].
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