messages and content
About The Program
When your prospect becomes a customer, you become their status quo. And you won’t win these conversations by using the same disruptive message you use to win new business. To keep and grow business with existing customers, you need to reinforce your value early and often, and actively defend and protect the relationship against your competition.
During your Customer Expansion Messaging engagement, a seasoned facilitator will guide you through Corporate Visions’ science-backed story creation process. You’ll learn how to craft compelling Why Stay and Why Evolve stories in a way that resonates with your customer’s internal decision-making dialogue.
You’ll bring your key stakeholders and cross-functional team together through a series of remote and onsite activities to build these customer retention and expansion messages. And you’ll take away a set of polished deliverables, including scientifically tested content and visuals that support your new messages.
Delivering This Program
Prepare for a successful in-person workshop with these step-by-step logistics tools.
Get ready for an upcoming virtual event with helpful resources that explain the process.
Messaging Deliverables
Access files available with your messaging engagements and download those you need.