These 4 event defining elements are necessary to secure a virtual workshop.
DATES: Exact delivery dates. This workshop will either be a total of (3, 5-hour sessions), (2, 5-hour sessions) or (2, 2-hour sessions) depending on the type onf messaging event. Please contact your CVI Customer Engagement Manager to verify
TIMES: Exact start and end time
TIME ZONE: Where most participants will be located
PLATFORM: Zoom™, hosted by CVI. If you are unable to use Zoom™ or must host the meeting, please notify your CVI Customer Engagement Manager immediately.
Should this information change, please alert your CVI Customer Engagement Manager!
Build a strong core review team:
Usually up to 3 people
Subset of workshop participants
Internal credibility and ownership of message’s success
Must be on Kickoff Call
Identify the right people for the workshop:
Up to 8 people (up to 3 people for Rapid Response Messaging Engagements)
Fully engaged for three half-day sessions
Cross-functional roles
– Sales
– Marketing
– Product Marketing
– Delivery
– Support
– Executives
Nominate three people for intake interviews they can be:
Visionary/thought leaders
Customer-facing, front-line insight
Owners of messaging/market insight
Identify the target buying committee:
Focus on organizational goals and challenges
Determine who is on the buying committee and role in the purchase
Should be chosen by/during Kickoff Call
Name a decider for the workshop:
Kicks things off, sets expectations, breaks ties
Often (but not always) the workshop sponsor
Things to consider: longevity, credibility, group dynamics
Should be chosen by/during Kickoff Call
Contact Your CVI Customer Engagement Manager to schedule a call.
- Ask participants to login 10 minutes early so we can begin on time. We have a full agenda!
- Participants should be prepared to be on camera throughout the session.
- Participants will get ample breaks to stretch their legs and use the restroom.